The Second Half of the 20th Century Explored Through Its Cocktails

Published on June 1, 2021

1960’s — Mai Thai

Drinkers began caring just as much about the taste of their cocktails as they did about function. In the late 1960s, many were looking to add a bit extra to spirits so that they tasted better. Americans in Vietnam would take whatever they could get their hands on to combat bad liquor and that’s when a variety of fruit juices led the world into an era of fruity cocktails.